Innovation is the application of creative ideas. One can create a new ingredient yet we need to deliver the ingredient in a vehicle acceptable to the end user, typically consumers.
Brainstorming creat ideas and possibilities. The complexity is how to commercialize that idea, and that is where innovation comes in.
You are right on Sandy, Have missed talking to you. Hope all is well. call me some time. 702-736-2409. cell 702-245-4502
Wayne