Given enough time to think about it, we all probably know the essentials of innovation based on our own experiences. Yet these essentials can be so difficult to apply in corporate cultures with different heritages. So application becomes the key to aligning the stakeholders at any particular organization.
Applying essentials company-wide, getting buy-in from stakeholders, motivating internal key opinion leaders and the “doers,” adding a structure to sustain such innovation endeavors as cross-cutting practices take time and patience. Since no one formula for innovation fits all organizations, essentials such as discovery, choosing, accelerating, scale up, and motivating take on their own characteristics depending on the nature of the organization.