Risk Taking in Innovation

Dear Upper Management,

We want to create new products for our company, yet have been blocked by numerous resources. We would like to understand better the reasons why our proposals are shut down with inadequate explanations by management. In addition, funding for new product development and consumer focus work has been cut to a bare minimum. At the risk of sharing career-ending insights, the upper management of this company appears to be risk averse. While the market share of our product sales is declining now is the time to innovate new products.

Our shareholders would also be pleased.


Your R&D and Marketing Departments

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