Kevin Roberts, President of Saatchi & Saatchi, suggests that each manufacturer should develop “lovemarks,” those feelings of an irresistible need for a branded consumer product.
Think of the following brands of consumer products: POST-ITs, Splenda, Starbucks, iPods, Gerber baby food, and many others and how they resonate with their consumers. The use of these products establish an emotional archetype with a fond and trusting memory of their past history.
What are the elements needed to be developed surrounding a new consumer product that can help establish these lovemarks?
Please feel free to comments about your experience(s)…….