Most folks experienced in innovation and commercial development have experienced failure. Failure in this context is merely one step forward toward ultimate success. The key is to reduce risks of large failures. Many new products newly commercialized need updates, fix-its, […]
strategy
Bridging the Gap Between Marketing and R&D
Ever wonder why the R&D function has trouble “sync-ing” with the Marketing department. Marketing should drive most innovation because marketing has the pulse of the consumer and a sense of consumer trends, and R&D can introduce new technologies that can […]
How come innovation make CEOs uncomfortable
Essentially, it’s fear. Fear of the uncertainty and unknown. What is the pay back, the ROI? Their bosses and shareholders need a defined path to future profits and sales. Innovation is not an exact science, nor will it ever be. […]
Global Steps in Innovation
Innovation can be likened to hitting homerunsand rounding the bases.
Creating Creativity: Diverse associates stur the pot of new ideas
Creativity originates in social and professional environments in which a diverse membership provide differing perspections based on differing backgrounds and experiences.
R&D Scenario Planning will Enable Adaptability
Scenario planning for R&D environments often extend the scenarios developed in the executive suite.