Tag: "motivating factors"

Innovation in consumer products

Kevin Roberts, President of Saatchi & Saatchi, suggests that each manufacturer should develop “lovemarks,” those feelings of an irresistible need for a branded consumer product.

Think of the following brands of consumer products: POST-ITs, Splenda, Starbucks, iPods, Gerber baby food, and many others and how they resonate with their consumers. The use of these products establish an emotional archetype with a fond and trusting memory of their past history.

What are the elements needed to be developed surrounding a new consumer product that can help establish these lovemarks?

Please feel free to comments about your experience(s)…….

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The Pace and Cadence of Innovation

Surges can be anticipated

Surges can be anticipated

Let’s face it, innovation is not like a finely-tuned engine operating at optimum capacity all of the time. How do you anticipate the ebbs and flows that invariably crop up with the pace of innovation, let alone the workload (which is often independent of innovation)? How do handle the inevitable slow periods of innovation? How do you spark the team out of an innovation slump? What metrics beyond gut feel do you use to measure the current pace of innovation?

To start, let your team see the big picture, to remind and spark their intuitive skills and abilities. Seeing the big picture allows your team to make insights and set directions whereas everyday working events tend to keep their attention.

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Can Technology jumpstart your innovation effort?

According to a recent report in McKinsey & Company hotspots around the world and by Richard Florida, hotspots exist in the many cities around the world including United States that seem to foster innovation, or folks that belong to the creative class.

What makes these places special that attracts the creative folks? Are these the only hotspots, or cities conducive to innovative efforts, or just the metropolitan areas that receive the most notority?

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Leadership

Road to CommercializationWhat more natural a subject to first talk about than leadership, both personal and organizational. Everything flows from the top; this is true for our own lives and for the life of an organization.

Simply, a leader leads where others will follow. A leader creates a vision, and aligns colleagues’ input to build a strategy to go forward. Tactics and operational goals follow.

Just the same for innovation environments, whether they be mature research departments or venturesome headshops. The strategy and tactics can be program-, project-, or goal-based.

The leader understands a necessity that needs to be satisfied, and creates a path to fulfill that necessity. The necessity could be a customer need, client need, process need, a change, or technological fix.

A leader sets up an environment where folks can flourish. Guidelines and mutually understood values pervade the environment rather than rules and unwritten rules. Otherwise, the motivating factors, such as educated risk taking, that foster creativity become evasive and the shop atrophies.

Staffing a research team is like building a puzzle, where each puzzle piece represents a different discipline to construct the research picture. Doing it right requires thought and gut instinct and a good understanding of the needs and goals of the operation. Once staffed, if every member of a research team is viewed as critical and contributing, then turfiness, zero sum gain attitudes and intra-competitive behaviors are naturally kept to a minimum. Overstaffing often leads to the demise of a creative atmosphere, and reorganization typically results in the formation of a new research team.

Each of the points above will be discuss at length in future postings. At this time, …on the vanguard hopes to provide heuristic topics worth your comment and advise.

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