Tag: "cultural enablers"

How come innovation make CEOs uncomfortable

Essentially, it’s fear. Fear of the uncertainty and unknown. What is the pay back, the ROI? Their bosses and shareholders need a defined path to future profits and sales.

Innovation is not an exact science, nor will it ever be. We can assemble the information about the consumer needs, develop and maintain the skill sets required to implement a development program, and manage the efforts according to Gantt charts toward product launch; however, it is the soft stuff, the art, the loss of control when instilling responsibility to others in the organization that truly enables innovation.

Jeffrey Phillips blogs on http://innovateonpurpose.com (January 4, 2011) that the Brownian motion of innovation that makes executive uncomfortable because it is easy to manage and control, requires a belief system, and risk taking that organizations are often willing to support or reward.

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Innovation in consumer products

Kevin Roberts, President of Saatchi & Saatchi, suggests that each manufacturer should develop “lovemarks,” those feelings of an irresistible need for a branded consumer product.

Think of the following brands of consumer products: POST-ITs, Splenda, Starbucks, iPods, Gerber baby food, and many others and how they resonate with their consumers. The use of these products establish an emotional archetype with a fond and trusting memory of their past history.

What are the elements needed to be developed surrounding a new consumer product that can help establish these lovemarks?

Please feel free to comments about your experience(s)…….

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Creating Creativity: Diverse associates stur the pot of new ideas

Having trouble with getting thoughts of creativity?

Identify a problem, and  and writing nothing but questions about it for 10 minutes a day for 30 days. He says that over that period the questions will change, and so will your understanding and approach to the problem. To build your observation skills, identify a busin ess, customer, supplier, or client, and spend a day or two watching how they work so you can better understand the issues they have to deal with. In a recent CNN interview, Marc Ventresca, a lecturer in strategic management at the University of Oxford Saïd Business School, agrees that innovation is not an inherent trait, but a set of skills that people can learn.

He says the goal is not simply knowing lots of people, but knowing people from varied backgrounds, who work for different companies, in different industries, have different skills, and deal with different issues, so that you are exposed to varied ideas.

When it comes to developing your ability to innovate, Ventresca recommends simply setting aside 30 minutes a week to talk with a contact you wouldn’t normally talk to — for example someone you met at conference six months ago. Ventresca says about 10 of those members yield something interesting, and two of those 10 let you do something new and valuable — by investing just 26 hours a year you’ve come up with something pretty remarkable.

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Can Technology jumpstart your innovation effort?

According to a recent report in McKinsey & Company hotspots around the world and by Richard Florida, hotspots exist in the many cities around the world including United States that seem to foster innovation, or folks that belong to the creative class.

What makes these places special that attracts the creative folks? Are these the only hotspots, or cities conducive to innovative efforts, or just the metropolitan areas that receive the most notority?

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Innovation Hotspots

Are there certain locations around the globe that promote and support an innovation mindset? Can a city provide an environment that enables innovation rather than just an organization? Richard Florida, social researcher and consultant, coined the term “creative class,” and has authored Who’s Your City, identifies the following factors: diversity, innovation functions, patents per capita, a presence of a high tech industry, and the percentage of the workforce made up of the “creative class,” typically in the U.S., some 40 million workers who are scientists, engineers, computer programmers who work in the health care, business and finance, and education sectors, whether or not they are affiliated with an organization.

The most innovative U.S. cities are cited as Austin, Seattle, Portland OR, Washington DC, and San Francisco. Globally, Helsinki, Singapore, and Shanghai are credited as innovation hubs.

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