Most folks experienced in innovation and commercial development have experienced failure. Failure in this context is merely one step forward toward ultimate success. The key is to reduce risks of large failures. Many new products newly commercialized need updates, fix-its, […]
corporate culture
Properties of Innovation Leaders
Somebody within the organization needs to initiate the innovation process. What are the characteristics of innovation leaders? They are often different, operate differently, and go about things differently than most others in the organization. Typically they are adaptive and serves […]
Bridging the Gap Between Marketing and R&D
Ever wonder why the R&D function has trouble “sync-ing” with the Marketing department. Marketing should drive most innovation because marketing has the pulse of the consumer and a sense of consumer trends, and R&D can introduce new technologies that can […]
How come innovation make CEOs uncomfortable
Essentially, it’s fear. Fear of the uncertainty and unknown. What is the pay back, the ROI? Their bosses and shareholders need a defined path to future profits and sales. Innovation is not an exact science, nor will it ever be. […]
Creating Creativity: Diverse associates stur the pot of new ideas
Creativity originates in social and professional environments in which a diverse membership provide differing perspections based on differing backgrounds and experiences.