Most folks experienced in innovation and commercial development have experienced failure. Failure in this context is merely one step forward toward ultimate success. The key is to reduce risks of large failures. Many new products newly commercialized need updates, fix-its, or are followed quickly with next generation products. The risks one should keep in mind … Read more
Somebody within the organization needs to initiate the innovation process. What are the characteristics of innovation leaders? They are often different, operate differently, and go about things differently than most others in the organization. Typically they are adaptive and serves as a catalysts to change others’ perspectives in the organization. Such innovation leaders tend to … Read more
Ever wonder why the R&D function has trouble “sync-ing” with the Marketing department. Marketing should drive most innovation because marketing has the pulse of the consumer and a sense of consumer trends, and R&D can introduce new technologies that can justify some new product development. Just based on differences in timing alone, Marketing historically can … Read more
Essentially, it’s fear. Fear of the uncertainty and unknown. What is the pay back, the ROI? Their bosses and shareholders need a defined path to future profits and sales. Innovation is not an exact science, nor will it ever be. We can assemble the information about the consumer needs, develop and maintain the skill sets … Read more
A diversified team can illuminate innovation opportunities.
Creativity originates in social and professional environments in which a diverse membership provide differing perspections based on differing backgrounds and experiences.