Ever wonder why the R&D function has trouble “sync-ing” with the Marketing department. Marketing should drive most innovation because marketing has the pulse of the consumer and a sense of consumer trends, and R&D can introduce new technologies that can justify some new product development. Just based on differences in timing alone, Marketing historically can … Read more
Essentially, it’s fear. Fear of the uncertainty and unknown. What is the pay back, the ROI? Their bosses and shareholders need a defined path to future profits and sales. Innovation is not an exact science, nor will it ever be. We can assemble the information about the consumer needs, develop and maintain the skill sets … Read more
Time is money and innovation takes time. Computer modeling has been used for decades in many industries to speed up the front end of the product development pipeline. Validating and using these modeling systems continually bear fruit, from leads central to developing the product in mind to ancillary leads that may bring new, unforeseen product … Read more
Connecting emotionally with your customers enables a sustainable business.
A diversified team can illuminate innovation opportunities.
Innovation can be likened to hitting homerunsand rounding the bases.