Four Steps Toward Innovation

I have always likened the process of innovation to a baseball diamond.  Four bases to round home (i.e., commercialization) is the equivalent to simplifying the innovation process to four steps:

1) create insight

2) define the problem

3) craft the solution

4) develop the business model

These steps have been suggested as the way to simplify the innovation process by Nathan Furr and Jeff Dyer in the December 2014 issue of Harvard Business Review.  Many tasks obviously go into manifesting each of the four steps and the details help us all to commercialization.

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