Archive for November, 2009

R&D Scenario Planning will Enable Adaptability

Scenario planning is not something done only in the executive suite or in the marketing department. R&D needs to conduct their own scenario planning based on executive and marketing counterparts. Consider resource constraints, adequate supply of scientists in the specialty disciplines that augment your core competencies, additional parameters that drive scenarios, global implications, and evolving regulatory environments when developing your scenarios. Using these considerations often facilitate developing your near- and long-term scenarios and make your R&D more adaptable to changes.